I run a 'Humans of New York'-like Facebook page.
Occasionally some photos will attract mean spirited, though not outright abusive comments.
Also, often people will post nice comments, or otherwise interesting constructive comments.
My question is - I have the option of either responding to, or liking comments, as the page. What effect is this likely to have in terms of community engagement.
In the case of the recent mean spirited comment, I opted at respond to the comment as myself, and not as the page name, but I feel like responding as the page name might have had a more dramatic effect.
Are there any general guide lines around here?