A local community (a congregation) has a problem: while we have email lists for announcements (not discussion), more and more often people organizing activities fail to use them. They figure that putting an announcement on Facebook is good enough -- after all, they know from comments or likes (or actual reservations for events) that they're reaching people. However, we have community members who don't use Facebook, and those people are feeling excluded because organizers don't also send email announcements.
There is a web site that's usually kept up to date, so information is available -- but of course people need to go and look for it. I've tried to explain "push" versus "pull" approaches to information dissemination, but I don't think I've gotten through yet.
I'm one of the more technically savvy members of the organization, but even if the people in charge of communications were willing to give up that job, I don't really want to take over. What I want is to find some way to raise consciousness, to help the people who disseminate information to care more about reaching everybody using the channels that people have already signed up for (email, and we have infrequent paper newsletters for stuff that's not time-sensitive). How can I, as a member but not someone in charge of anything, bring about this cultural change?
I'm one of the more technically savvy members, but I don't think I'm good enough to write a website scraper that harvests changes and sends email about them. I think I need a social solution here, not a technical one.