Are there any existing models how to estimate / calculate the reach of a facebook post (not my own) by its interactions (likes / shares) and the likes of the page in general?
Certainly the reach will differ widely if a user with 1000 friends shares the post, or if a user with 10 friends shares the post - BUT:
I think for bigger facebook pages (let's say the nba or something similar) there should be some kind of average.
I tried looking up google scholar but couldn't find any research about it.
Is something like that possible?