Sales management has noticed that a couple of sales districts have active Meetup groups involving our customers and our products.
These particular Meetup groups have turned out to be a great source of leads, and a good way to organize low cost events for our local customers.
Sales management has asked each district sales leader to organize local Meetups to try and replicate this success.
How should I organize Meetups to best generate sales leads in my sales district? Is there a best practice for this?