We are starting a free no-advertising B2B community content site. I'd like to set some goals for development of that site based on what others have learned in their own businesses.
I plan to drive traffic to the site through LinkedIn sponsored updates and non-obnoxious retargeting, and hopefully the ads will be compelling enough to make people visit, hopefully the content will be compelling enough for a subset of visitors to sign up as a subscriber and hopefully a subset of them will become active users who pose questions, comment, and contribute in other ways.
I'm glad to have found engagement metrics here on the SE, but have not found growth metrics. How quickly can we see hundreds of weekly uniques? How quickly can we see hundreds of active members?
Thank you for any pointers to other sites/threads I may not have yet discovered.