Bartle categorized videogamers into 4 different types based on user preferences and character theory: Socializers, Explorers, Killers, Achievers. Is there/can there be a similar classification for Social Network users?

1 Answer 1


The paper Design Lessons from the Fastest Q&A Site in the West categorises users into two segments:

  • Asking / Answering (Posting) Behaviour - so determining their preference for Asking, Answering, Reading Only, Asking & Answering, Posting pictures etc.

  • Their Level of Participation in the community. Meaning, how often they come into the community and do one of the 4 activities mentioned above.

The paper distinguishes four answer behaviours:

  1. Community Activists - who post regularly/daily over a number of months.

  2. Shooting Stars - who come and are very active for a short burst and then are less active. So they might be passionate about one topic and engage for a few hours and then not be seen again for a month or so.

  3. Low Profile Users - those with intermittent and infrequent activity levels.

  4. Lurkers / Visitors - those who read but never post or vote or comment.

I have read that in some social media platforms, the Lurkers are the most active, meaning, they represent the largest segment but I don't have stats to back this up.


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.