I'm a moderator on a brand new site, how can I help drive expert users to it?

This will help grow the community as well as improving the content on the site.


I don't think there is a real way to control this as that's like attracting only rich people to your restaurant.

A few things that you can do:

  • Make quality guidelines to ensure that good content gets added, not just anything.
  • Approach prominent figures in your field. Is there a famous blogger? Important person? Just someone smart that you think that your community would appreciate? Try to invite them. Don't approach them directly as they might get annoyed thinking it's just spam. One thing I've heard of is watching their social media and seeing if there's something that they don't know and were asking and see if you can get some information added to your community. Then, you can contact them and say "Hey, I saw you needed help with XYZ. I found this link that will help you out: [link]."
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    Your allegory doesn't make much sense. There are many ways to attract only rich people to your restaurant. Exclusive location, expensive furniture, well-trained personnel, exquisite dishes and most of all very high prices. But none of that transfers well to community building. – Philipp Oct 14 '14 at 8:29
  • @Philipp you can do the same thing with a site: instead of expensive furniture have a good UI to make it easy to use, instead of exquisite dishes have lots of underlying content, and instead of well-trained staff have good moderators and admin staff. It doesn't directly transfer over, but in both situations all you can do is make it attractive to a certain type of person as it's pretty hard to defer a certain type of user from your site (not always desirable). – Anonymous Penguin Oct 15 '14 at 0:22

An expert only feels well in the company of other experts. Whether or not a community is populated by experts can usually be told by the standard of the content you find there.

When you see lots of duplicate questions about the typical beginner issues, you know the community consists mostly of total newbies and of some intermediates who believe to be experts because they know the answers to the typical beginner questions. An expert won't waste their precious time on such a community.

To prevent this you need to have a zero-tolerance policy against duplicate threads. When someone opens a topic which was already discussed before, close it and refer them to the previous thread. Even better, create a static page with a FAQ with all the beginner questions and refer them there. That way people will either have to come up with more advanced questions or stop participating.

Another way to ensure a high content standard in your community is to lead by example. Show the community what kind of content you want in your community by starting threads about them yourself. That way you intimidate any newbies and lure in any experts who come along.

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