I have a website about reviews targeting two countries, speaking the same language: wwww.br.xxx.com and wwww.pt.xxx.com.
Each review will only be relevant to the readers of that respective country (Brazilian reviews to Brazilian readers, Portuguese reviews to Portuguese readers).
My question is about the social profiles. When a new review is posted, my site shares the review automatically to Facebook, Twitter and Linked.
Should I have two profiles for each social medium, one for each site?
The problem is about the traction. One global profile will be much more easy to scale. Should I aggregate all reviews in a global profile?