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I'm starting a new online business which focuses heavily on media, but I'm not sure the best way to communicate with my audience and clients via social media.

A rough plan is to have multiple social networks for business purposes, but to have a single account to for making contact with people and communicating what's happening accross different areas of my business - Like so:

Business                             ...    @business
Business : Media Division            ...    @business_media
Business : Media Division : Brand    ...    @brandname

Administration For Media & Brands    ...    @_???

So should my Administration account reflect the business in some way (@business_media_???), or could it be a personal (@my_name)?

Any ideas on the best way to go about this?

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There's two different situations where one might be better than another: if you're sending the email personally or for your business.

If you're speaking on behalf of the business: use @business_media_???. This way it's clearer that it's coming from the company and not just you.

If you're speaking on behalf of only yourself: use @my_name. This way it's clear that you're the one sending the email, not the company.

  • Thanks. I guess the thing that makes it difficult here is that it's a freelance business, so essentially I am the business - @my_name trading as @business_media. I think from a personal point of view it will be easier to communicate as my_name, but need to make sure I make it clear my posts written are from a business angle. – W.H. Apr 7 at 8:53
  • @W.H. in that case, you should still use @business_media since it's speaking for your company. Even if you're the only person in your company, it's clearer to have a company email. – Pikachu the Purple Wizard Apr 7 at 15:55

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